How To Use A Brochure Template

Brochures are a powerful tool for spreading awareness of your business or outcome, and educating potential customers about your product. Though relatively small, their format naturally allows for carrying multiple points of information for many occasions, whether advertising your business services or promoting a charity event or schoolhouse play.

The key to an effective brochure is to capture and maintain the reader's attention with a compelling design. This mail service will guide you lot through the key elements of brochure design, and how to make a brochure in Microsoft Word, step by step.

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The five C's of brochure design

one. Contrast

Use contrast, such as combining low-cal and nighttime colors, to telephone call attending to the almost important elements of the brochure. Changing the font is some other fashion to add together contrast. Every bit a full general rule, avoid using more than ii typefaces. Instead, modify the font in other ways, such every bit making information technology bold, larger or adding italics.

ii. Clutter

Avoid ataxia in your design. Every epitome, button, logo or group of text should have space around it. Information technology will be easier to create this white space if y'all limit the number of elements you are attempting to include. Select ane or two high quality images, rather than including all of the imagery you have. Stick to the most of import talking points and go out out the rest.

Or y'all can simply plough a video into a gif so every bit to create motion in your design.

3. Copy

Keep your copy short and curtailed. Try to keep headers and subheads to brief phrases. Summarize longer pieces of text and brand information technology scannable past incorporating bullet points, numbering or bolding primary points.

Use a uncomplicated font that is easy to read. When adding copy to your design, pay attention to any widows or orphans. These occur when a single word or sentence falls on a separate cavalcade or page then the rest of the text.

4. Content placement

Create alignment past placing images and text in-line with each other. For example, y'all may choose to correct align the front end cover of the brochure and left-marshal the within. Center alignment can work well for small sections, such as contact info, merely should be used sparingly.

Additionally, consider the hierarchy of the page. Make sure the most important elements are placed in a prominent position without whatever distracting elements near it.

5. Color

There's a lot to consider when selecting an advisable color for your brochure. Get-go by thinking about the messaging y'all want to convey:

More than bourgeois businesses tend to opt for blues and greens.
Scarlet tin indicate energy or danger.
Yellow tin be used to communicate cheerfulness, merely can likewise easily exist too bright, then utilize it with care.
Imperial is a color of royalty and is ofttimes used to communicate luxury.

For the most part, you will want to select ii contrasting colors for your color theme, such equally blue and orange or regal and yellow.

How to make a brochure in Microsoft Word

Create a new document

This tin can either be a blank document or kickoff with ane of the brochure templates. Microsoft Word offers single-page, bi-fold, and tri-fold brochure templates.

create-new-document

Adjust the layout

Orientation

If you lot're starting with a blank page, create a tri-fold brochure layout by going to the Layout tab on the ribbon. Click on Orientation, and alter the orientation from portrait to landscape.

portrait-landscape

Margins

Then, click on Margins and adjust the margins to .5" or smaller. Remember, the margins will create a white space around the border of the brochure, so if you are using a colored background you will want to make the margins smaller by selecting Margins --> Custom Margins. I'd advise .25" right and left, and .31" summit and lesser.

You can skip this step if using a template, unless you want to adapt the preset margins.

adjust-margins

Choose a theme

Side by side, nether the Design tab, get to Themes and select the desired theme for your brochure. This theme will so populate the Dwelling house tab with selected fonts and colors for Headings, Titles, Subtitles and Normal Text.

choose-a-theme

A template will come with a pre-selected theme. You lot can change the theme under the Design tab every bit shown above, or open up up the style pane to make small adjustments, such equally changing the default Header color.

design-theme

Create the bones structure

Ruler and gridlines

Under the View tab, select the checkbox to add the ruler and gridlines. Utilise the gridlines and ruler to create accurate spacing.

ruler-grid

Text boxes

If using .five" margins, create text boxes that are iii" wide. These can be made shorter or longer depending on the copy you want to include. For example, utilise a short box to create a title and a long box to add several paragraphs of text.

To insert text boxes, go to the Insert tab --> Text Box. In improver to a bare text box, you will see a number of options based on the theme you have chosen.

inset-text-box

Columns

You will need two pages with three columns. The first page will be the front, back, and inner fold of the brochure. The second page will be the inside of the brochure. Use the ruler and gridlines to space the text boxes into three fifty-fifty columns per page.

If using a template, this is already done for y'all, then you can skip this step.

columns

Add your content

Now that you have half-dozen columns, get-go adding your content to your brochure. In addition to copy, use the Insert menu to add images, shapes, and charts. Remember that images can bleed from one column to the next.

add-content

Create content groups

Your content will naturally fall into content groups, such as a header and subhead, or a group of shapes that form a blueprint. Select each of these individual objects and convert them into a group. This will allow you to motility each of those components together as you tweak the design.

content-groups

Enjoy your finished pattern

Yous now know how to design a brochure in Microsoft Give-and-take! Whether you lot choose to start from scratch with a blank document, or use a template, you're just limited by your imagination.

We hope this tutorial and the v C's of constructive brochure design will aid you lot create stunning, compelling designs in Microsoft Discussion to showcase your product, business, or effect.

Alternatives to creating brochures in Word

In improver to Discussion, there are other tools you tin can use to create brochures, flyers and pamphlets.

LucidPress is a popular web tool allowing you to create brochures right in your browser by choosing from a multifariousness of templates, importing content from Google Docs or DropBox, and even collaborating online with a colleague or client.

Design software like Adobe's InDesign and Illustrator too every bit Microsoft Publisher are as well viable options to help yous get a professional result.

Want more tips and tricks?

If you're looking to get a Microsoft Give-and-take whiz, check out our Basic and Avant-garde course for more practical tips on formatting and editing professional person documents. Yous might also like our roundup of free Word resume templates if you'd like the hard work washed for you!

For more design tips, the Illustrator - Bones and Microsoft Publisher courses can aid you acquire the essentials for unleashing your creativity when creating artwork, logos, flyers and more than.

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